As you may know, we are working hard to raise awareness about horse slaughter. We are a medium sized rescue, we S-T-R-E-T-C-H every dollar to the max, have REALLY old equipment and work nearly nonstop for the horses.
So, it makes me REALLY sad that our horses can be shipped to Mexico and Canada to be brutally slaughtered and some folks are worried about offending people.
From our ad team: "Board Owner in Jacksonville will not run the board unless we change the headline to “Save horses” or something less likely to awaken people... I politely thanked them for their time and explained that it’s not a negotiable topic."
I totally understand that horse slaughter is not pleasant, it's the reason I work nonstop to save horses, it's not something you bring up at Sunday dinner. We know that, that's why our billboards companion website - click HERE to see it & learn how you can help - is non graphic in nature. But, the truth is, there are tons of people profitting off the horrific slaughter of American horses and it needs to STOP.
Unless the public is aware of this huge problem, they cannot help us fix it. Some folks would have you believe horse slaughter is humane; horse slaughter is NOT humane euthanasia. Some would have you believe it's "rendering, processing, harvesting" its not - it is the worst kind of torture a horse can suffer, the ultimate betrayal by humans...and it's happening daily.
We express our sincerest thanks to the folks at Lamar of GA, CBS Outdoor and CCO of Laurel who have helped us spread the messasge so far. We understand these folks made courageous decisions by allowing us to post our boards and donating the spaces to us...we cannot thank them enough.
While we would LOVED to have worked with the board owner in Jacksonville we feel we cannot compromise the message we are sending...we are using a positive image and telling the truth; how can that be wrong?
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